NECO Free 2016/2017 Marketing Obj & theory Essay) Questions And Answers Have Been Posted
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Marketing Obj
1-10 EDEDCCCEBA
11-20. AADABBDBBB
21-30. ACEBDAEABC
31-40. BDDCCEBDCA
41-50. CBAABADCDE
51-60. CEAAEACDDC
Theory
(1a)
marketing is the performance of business activities that direct the flow of goods and services from the producers to consumers or end users
(1b)
-maximise consumer satisfaction
-maximise choice
-maximise profit
-maximize consumption
(1c)
-sales promotion
-product planning and development
-risk taking
-advertising
3 a )
Selling is the act of providing a way to give the
customers what they want
3 b )
- Selling directly to the customer through
hawking or the customers come to your shop
- Selling at the warehouse where those who
needs the products come to your store /
warehouse to buy
- Selling at wholesale price to retailers who
come to buy in large quantities and sell to
consumer / customers
- Selling products for other business when you
deal with other companies and sells goods to
them that is useful for their own further
production
4)
TABULATE
Production concept :
- It assumes that consumers will favour those
products that offer the most quality for the
price
- It lay emphasis on the production of quality
products and several brands of products
Marketing concept :
- It is concerened with the marketing
management with the aim of customers
orientation is to be on marketing and not
selling
- It lay emphasis on what the customers really
wants, how to satisfy them and how to develop
on it
4b)
Competition
Changing Office place
Buying fake or used product
Going green
Competition=
Not only do you face competition from local office supply products but you also face stiff competition from chain megastores. E-commerce office supply businesses make the industry even more competitive, since they make shopping and price comparison easier than ever. To combat competition, you must find ways to stand out from the competition while building relationships with buyers so they want to call you first when they need to place a supply order.
Changing Office Place=
The use of cubicles is in decline, according to a March 2010 article in "U.S. News & World Report," making work spaces more open and affecting the pockets of office product companies that sell interlocking wall systems. Some companies use long worktables with built-in plug-ins for laptops and chargers. Plus, more workers are logging in from their home or the nearest coffee shop, making shared offices more common and the need for office supplies for two separate offices less likely. Representing new lines of furniture or partnering with companies that offer forward-thinking space solutions is key to marketing to keep up with the way office space is used nowadays
Going Green=
The continued trend to go green at work means companies want office products that are recyclable and environmentally friendly. This includes looking for Energy Star equipment that powers down when no one is using it and using refillable ink and toner cartridges rather than throwing the old cartridges into the trash. As of publication, at least one of the larger chain office product stores offers a special catalog focused on products that are environmentally friendly, making it more difficult for mom and pop office product supply stores to compete when it comes to going green. Use fliers, store banners, advertising and your website to express how your supply store offers green office supplies to help companies become more environmentally correct.
Buying Used
Rather than buying brand new furniture, companies are pulling old furniture out of storage facilities and updating items to fit in with their new office layout. Businesses can also buy used or refurbished copy machines at half the price of new ones. While bringing back old furnishings is a money saver and helps keep items out of the landfill, it means your store loses out on furniture and copier sales. The key to marketing new items versus recycled goods is to point out the benefits, such as that buying a new copier means accessing the latest copy speed technology, fast repair service and full warranties if something breaks down.
5a)
Formulating the Marketing Research
Problem Formulating a problem is the first step in the research process.ns developed.
5b)
Method of Inquiry The scientific method is the standard pattern for investigation. It provides an opportunity for you to use existing knowledge as a starting point and proceed impartially.
5c)
Method In addition to selecting a method of inquiry (objective or
subjective), you must select a research method
5d)
Research Design The research design is a plan or framework for conducting the study and collecting data.
5e)Data Collection Techniques Your research design will develop as you select
techniques to use.
7a)
A government market is a group of
consumers that consists of local, state and federal authorities.
7b)
i)Idea Generation The development of a product will start with the concept. The rest of the process will ensure that ideas are tested for their viability, so in the
beginning all ideas are good ideas
ii)Idea Screening This step is crucial to ensure that unsuitable ideas, for whatever reason, are rejected as soon as
possible. Ideas need to be considered objectively, ideally by a group or committee.
iii)Concept Development & Testing
You have an idea and it’s passed the screening stage. However, internal
opinion isn’t the most important.
iv)Business Analysis Once the concept has been tested and finalised, a business case needs to be put together to assess whether
the new product/service will be
profitable.
9a)
-He decides the demand of the product at that
time
-He helps to make arrangement for storage
facilities
-He helps to fix the price for the price for the
agricultural product
-He helps to look at the quality and quantity of
agricultural product to be marketed
-He helps to grade the agricultural product
(9b)
-Facilitator helps to decide where there is the
demand for the processed food
-He also helps in fixing the good price for the
product
-He decides on how to store the product in the
case of excess
-He will decide the quality of the product
-He helps in grading of the product
it posted Below
Marketing Obj
1-10 EDEDCCCEBA
11-20. AADABBDBBB
21-30. ACEBDAEABC
31-40. BDDCCEBDCA
41-50. CBAABADCDE
51-60. CEAAEACDDC
Theory
(1a)
marketing is the performance of business activities that direct the flow of goods and services from the producers to consumers or end users
(1b)
-maximise consumer satisfaction
-maximise choice
-maximise profit
-maximize consumption
(1c)
-sales promotion
-product planning and development
-risk taking
-advertising
3 a )
Selling is the act of providing a way to give the
customers what they want
3 b )
- Selling directly to the customer through
hawking or the customers come to your shop
- Selling at the warehouse where those who
needs the products come to your store /
warehouse to buy
- Selling at wholesale price to retailers who
come to buy in large quantities and sell to
consumer / customers
- Selling products for other business when you
deal with other companies and sells goods to
them that is useful for their own further
production
4)
TABULATE
Production concept :
- It assumes that consumers will favour those
products that offer the most quality for the
price
- It lay emphasis on the production of quality
products and several brands of products
Marketing concept :
- It is concerened with the marketing
management with the aim of customers
orientation is to be on marketing and not
selling
- It lay emphasis on what the customers really
wants, how to satisfy them and how to develop
on it
4b)
Competition
Changing Office place
Buying fake or used product
Going green
Competition=
Not only do you face competition from local office supply products but you also face stiff competition from chain megastores. E-commerce office supply businesses make the industry even more competitive, since they make shopping and price comparison easier than ever. To combat competition, you must find ways to stand out from the competition while building relationships with buyers so they want to call you first when they need to place a supply order.
Changing Office Place=
The use of cubicles is in decline, according to a March 2010 article in "U.S. News & World Report," making work spaces more open and affecting the pockets of office product companies that sell interlocking wall systems. Some companies use long worktables with built-in plug-ins for laptops and chargers. Plus, more workers are logging in from their home or the nearest coffee shop, making shared offices more common and the need for office supplies for two separate offices less likely. Representing new lines of furniture or partnering with companies that offer forward-thinking space solutions is key to marketing to keep up with the way office space is used nowadays
Going Green=
The continued trend to go green at work means companies want office products that are recyclable and environmentally friendly. This includes looking for Energy Star equipment that powers down when no one is using it and using refillable ink and toner cartridges rather than throwing the old cartridges into the trash. As of publication, at least one of the larger chain office product stores offers a special catalog focused on products that are environmentally friendly, making it more difficult for mom and pop office product supply stores to compete when it comes to going green. Use fliers, store banners, advertising and your website to express how your supply store offers green office supplies to help companies become more environmentally correct.
Buying Used
Rather than buying brand new furniture, companies are pulling old furniture out of storage facilities and updating items to fit in with their new office layout. Businesses can also buy used or refurbished copy machines at half the price of new ones. While bringing back old furnishings is a money saver and helps keep items out of the landfill, it means your store loses out on furniture and copier sales. The key to marketing new items versus recycled goods is to point out the benefits, such as that buying a new copier means accessing the latest copy speed technology, fast repair service and full warranties if something breaks down.
5a)
Formulating the Marketing Research
Problem Formulating a problem is the first step in the research process.ns developed.
5b)
Method of Inquiry The scientific method is the standard pattern for investigation. It provides an opportunity for you to use existing knowledge as a starting point and proceed impartially.
5c)
Method In addition to selecting a method of inquiry (objective or
subjective), you must select a research method
5d)
Research Design The research design is a plan or framework for conducting the study and collecting data.
5e)Data Collection Techniques Your research design will develop as you select
techniques to use.
7a)
A government market is a group of
consumers that consists of local, state and federal authorities.
7b)
i)Idea Generation The development of a product will start with the concept. The rest of the process will ensure that ideas are tested for their viability, so in the
beginning all ideas are good ideas
ii)Idea Screening This step is crucial to ensure that unsuitable ideas, for whatever reason, are rejected as soon as
possible. Ideas need to be considered objectively, ideally by a group or committee.
iii)Concept Development & Testing
You have an idea and it’s passed the screening stage. However, internal
opinion isn’t the most important.
iv)Business Analysis Once the concept has been tested and finalised, a business case needs to be put together to assess whether
the new product/service will be
profitable.
9a)
-He decides the demand of the product at that
time
-He helps to make arrangement for storage
facilities
-He helps to fix the price for the price for the
agricultural product
-He helps to look at the quality and quantity of
agricultural product to be marketed
-He helps to grade the agricultural product
(9b)
-Facilitator helps to decide where there is the
demand for the processed food
-He also helps in fixing the good price for the
product
-He decides on how to store the product in the
case of excess
-He will decide the quality of the product
-He helps in grading of the product
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